Managing Your Marketing Assets
Companies today have to work harder and harder to get the attention of their “distracted” prospects and customers. There have been seismic shifts in the way consumers expect brands to communicate with them. As a result, CMOs and marketers have to create more unique, personalised and targeted marketing assets. As more assets are created and new versions updated, it can become increasingly difficult for teams to locate and distribute the relevant materials.
This problem is experienced daily by large organisations and has highlighted the need for effective asset management tools. A marketing asset management tool goes far beyond simple media storage; it is one of the best ways to maintain consistency.
But why should marketers care so much about asset management tools? In short, these tools are transforming organisations by changing h how knowledge and resources are shared.
Marketing and design teams spend countless hours creating assets, from uploading branded assets, to incorporating new assets into the creative. By creating a central library for all these assets, organisations are able to improve efficiencies and ensure that the right version, of the right asset is used every time. For small and large businesses alike, asset management tools are becoming indispensable. By integrating an asset management tool with existing processes and technologies, marketers are able to streamline their campaign management. You must first plan, then effectively implement, integrate and market your application if good profits are to be made.
To ensure the greatest success from marketing campaigns, organisations are making better use of ‘big data’. These data sets are continuously scrutinised by analysts to reveal patterns and trends relating to human behaviour and interactions in response to an ad. This data and what we can learn from it is worth its weight in gold.
While most marketers will recognise the importance of this analytics-driven approach, too few are actually implementing it. The importance comes from understanding the data and learning from it to draw actionable insights. And of course, this learning can feed right into planning. By implementing an asset management tool that enables an organisation to integrate their customer data, they are able to produce timely assets that react to their prospects and customer’s needs and learn from their successes and failures.
But do I really need an assets management tool?
Well, with the number of platforms, targets and markets set to increase, it is now more important than ever to design an efficient workflow that centralises marketing activities and minimises the cost of creating marketing materials.
Written by Liam Beauchamp for Burst Digital -25/07/2016
Brand Centurion can solve many of the issues surrounding asset management by providing sales and marketing teams with instant access to the right version, of the right asset, every time. A dynamic web-to-print portal and digital asset management tool that can enable organisations to maintain brand-consistency, prevent costly mistakes and allow them to order branded print marketing materials instantly.
It’s web-based – so can be accessed from a browser, with no software to install. All you have to do is upload your approved design templates and brand assets, choose who has admin access to the portal, and then request print runs whenever you want. All transactions are logged to give you complete control over your budget.