You may have considered adopting a web-to-print tool or marketing portal on a number of occasions but not quite got round to it. You can always find an excuse as to why now is not the right time – i.e. you don’t have the staff to implement the software, you don’t have the budget or maybe you already use Dropbox or other cloud storage tools so you don’t need a marketing portal.
Whilst many marketing portals will offer similar benefits to cloud storage, there are a number of portals that can deliver so much more. For large businesses with multiple business locations, marketing portals with web-to-print capabilities really are indispensable. This is especially true of organisations that produce large volumes of print marketing content on a regular basis.
If the above sounds all too familiar, then managing your assets digitally is likely to be the path you need. With increased productivity, better workflow and a more structured system of operating, the benefits are extensive.
Here are 5 signs that you need a marketing portal with web-to-print capabilities:
Time Wasted Searching for Files
On average, marketers spend an hour a day fielding requests and searching for the right version of an asset. Not only is this frustrating, but it also results in valuable time being wasted. This is time that could be spent on more important business activities. There may be more than one person producing these assets which results in assets being stored across shared departmental drives, individual desktops, and cloud storage which you might not have access to.
Keeping all files in a central repository that brings everything together in one place can alleviate this bugbear. You’ll be able to narrow things down even further by utilising powerful search capabilities to accurately pinpoint files. Not only will you save time and money, it’ll allow your teams spend more time doing what they do best.
Producing New Assets
One of the biggest costs relating to the production of marketing assets is the use of a graphic designer. From the original designs, to re-edits – the cost can quickly accumulate. Even the simple task of re-working of business cards can be a time consuming exercise. Spending time and resources re-creating misplaced or deleted files can easily be avoided by adopting a marketing portal.
Enabling you to search through previous work, a marketing portal will provide a central store of work that could either be reused or re-edited. New templates can also be uploaded with editing rights. Brand elements that shouldn’t be changed can be locked down, while other elements can be personalised. This saves time and money that would be spent on producing assets from scratch.
Campaigns and Branding are Lacking Consistency
Inconsistent branding tends to be a result of the wrong style of imagery used, the wrong font used or perhaps even an old logo being used that is now out of date. For multi-site organisations that are sending out a lot of messages, this can become a real headache. If you’ve spent the time to brand your business correctly, you need to ensure each department is representing the corporate image in the way it was intended. Using the wrong version of an asset can dilute the brand and make your communications incohesive. It’s important to monitor the assets that are available and how they are being used.
Implementing a marketing portal allows you to control individual access, and make sure your employees can only access the right version of an asset. This includes the latest logos, promotional material, and the right corporate documents. This ensures you maintain brand integrity across all touch points.
Miscommunication between Creative Teams
Within large organisation, the likeliness is there will be more than one person working on or producing creative marketing assets. Everyone has their own way of working, and processes can quickly become confused, especially if new people join the organisation. With different systems for saving and naming files, it can be difficult to find the latest version of an asset. Workflow redundancies can very quickly creep in that can slow down important business activity.
By creating a central repository within a marketing portal, all project members have instant access to the same shared resources. Even those working remotely can access the files produced, wherever they are in the world. As a result, miscommunication is minimised as everyone is working from the same assets, using the same system.
Excess Admin Procedures
Ordering printed marketing material can be a laborious task. Calling multiple vendors, requesting quotes, designing and sending files, waiting for proofs, making corrections, and waiting for your products to arrive all slow down the time to market. As a result, valuable time is taken up that could be spent on the more important tasks. Adopting a marketing portal with web-to-print capabilities can eliminate many of these tasks. It can also help avoid costly mistakes such as sending the wrong files or not proofing prior to printing.
Costs can often be negotiated ahead of time, approved templates are uploaded onto a web based dashboard so you have instant access, and only agreed elements can be edited. The order process can take a matter of minutes – instead of days. With less time spent on the admin involved in locating, editing and distributing files, your teams can devote their energies on building strategies and driving revenue.
Brand Centurion
If any of the above issues affect your ability to work to optimal levels of efficiency, it’s time to consider adopting a marketing portal. Brand Centurion from Burst Digital allows you to manage and track all of your branded print and digital marketing assets through one easy-to-use, powerful and cost-saving marketing portal with web-to-print capabilities.
