Coffee Stop demo – Order business printing online

For clients with multiple business locations, a remote sales force or office staff needing access to up to date documents and artwork templates, Burst Digital offers a dynamic solution that allows you to order business printing online through your own secure storefront.

With our online print ordering solution you have the ability to access, create, edit and print your latest marketing materials or documents quickly and efficiently; including everything from Business Cards to Roller Banners, Giant posters to hanging POS displays. It helps maintain brand consistency, prevents costly mistakes, and allows you to order your print materials instantly with a minimal amount of fuss.

So the next time you send 6 emails and spend over 2 hours searching for, updating and ordering a simple set of business cards remember; you could have your own branded storefront with your entire range of marketing material ready and waiting.

Access the demo site here and order business printing online> https://store.burstdigital.co.uk/demo

So what is Coffee Stop?

Coffee Stop is a fictional coffee chain we have developed to show off the benefits and functions of our online print ordering system. The demo site allows you and your colleagues to self-register and fully test the various product configurations and capabilities ahead of implementing within your own business or marketing team.

Individual store managers can log on to one central location where only the correct versions of approved materials can be ordered. This means marketing managers can sleep easy at night safe in the knowledge that their brand is safe and nobody is ordering that business card design from 1997. Store managers are happy that they can easily order items out of hours without the hassles of going back and forth with head office about a simple set of store-cards. Even the accounts team is happy because they receive an itemised list of spending each month against valid purchase order references. Finally, you shouldn’t have any issues with people ordering the wrong item or not including the correct partner logo because you can easily set up approval workflows allowing checks to be made by appointed people before orders are sent for production.

Don’t be fooled by the simplicity of a coffee store using the system, we have customers in both the pharmaceutical and defence industries using this to help their organisations function better.

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Inventory Products

This is the really simple stuff that doesn’t require editing/changing on a regular basis like Headed Paper or Promotional Pens. For these items you simply select the product, quantity and delivery address and we process the order. In order to achieve greater savings we can hold a stock of your items within our secure warehouse and process orders as you need them, when stock falls below a certain level we will produce more for you automatically.

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Editable Products

This is where the real benefits of the system are found. There’s a few ways to handle editable products so we have given an example of each below.

1- Drop down list products

These are products that can be edited with strict limitations set by you to prevent users from ordering the wrong thing. We’ve used the example of a store card which can be ordered by individual store managers. You don’t want them to be able to change the layout, font types, sizes, colours or logo so they are simply able to select their location from a drop down menu which automatically inputs their address and contact details. If a new store is added, or contact details need amending this is done at an admin level making it impossible to order incorrect items.

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2- Form fill products

Using an employee business card as an example, this time the key elements of the design are locked down, but the individual details are inputted in the required columns. This  is great for items that can’t be handled with a simple drop down list but  you still want to keep control of your branding and what elements can be edited.

Currently paying for artwork amends, or employing designers to carry out relatively simple tasks? This feature allows unskilled workers to make simple amendments themselves without having to use costly design software and free’s up your skilled designers to work on more beneficial projects.

As will all products on our web-to-print system, approval processes can be setup so that all designs are checked and approved prior to printing.

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3 – Design online products

Using the systems built-in online editor you can design and layout a vast range of documents without having design software stored locally on your PC; meaning you edit, create and order print runs from anywhere at any time. As with the previous product types you can still lock down settings and image libraries, the real difference is the flexibility that the editor gives you.

For demonstration purposes we’ve used a pull up banner, which would usually require professional design. You can drag and drop pre-approved images, upload your own images and change the text before approving the design for print.

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Once you’ve finished editing your products you simply add them to the basket and place the order. Orders can be purchased by card or using Purchase Orders that are billed to your accounts team, notifications are sent out letting you know the status of the order and confirming once it has been shipped to your chosen destination.

So, now that we’ve covered the various products types below is a sample of products/documents our customers are currently using on the system:

  1. Business Stationery
  2. Personalised Event Invitations
  3. CD Artwork
  4. Name Badges
  5. Tabs & Dividers
  6. Presentation Folders
  7. Printed Envelopes
  8. Posters
  9. Outdoor Banners
  10. Retail POS

Order business printing online – what are the benefits?

With such rich functionality, there are a wealth of benefits that helps organisations streamline processes, reduce costs and step-up employee productivity.

Time Saving  It is estimated that on average, a marketer or creative will spend an hour a day fielding requests or searching for files. This is valuable time that could be spent on the more important business activities that will actually make money.  Additionally, these inefficiencies can be detrimental to time-sensitive projects and deadlines. Order business printing online and you could save time.
Efficiency – Web-to-print software drastically improves efficiency by keeping all valuable media files accessible. Therefore, the routine task of managing large collections of assets is taken care of.  Order business printing online and you could increase efficiency.
Save Money – One of the biggest expenses relating to the production of assets is the use of a graphic designer. Brand Centurion makes it easier to edit pre-approved templates and re-purpose files. This is a much better use of resource then creating an asset from scratch. Additionally, it provides a secure storage system for all assets so organisations don’t waste money repurchasing licensed files.  Order business printing online and you could save money.
Online Accessibility – Brand Centurion is web based which means there is no software to download. This means that the portal can be accessed 24/7, anywhere in the world. All you have to do is upload your pre-approved design templates and brand assets, choose who has access to the portal, and then request print runs whenever you need them.
Reduced Errors – One of the biggest headaches related to marketing and branding is employees not sticking to brand guidelines. With a brand asset management portal, this headache can be alleviated as employees will only be able to work from pre-approved templates.  Order business printing online and you could reduce errors.

Ready to order business printing online?

Email Dan Patience on dan@burstdigital.co.uk or call 01293 660722.

Packaging Innovations: The Future is Digital

The potential of digital print is constantly broadening, and its benefits for packaging are only just being realised. In terms of customer engagement, personalisation, and re-usability, digital print has opened up a whole new world of opportunity. As the print quality has improved, the advantages of digital print have become clearer. In 2016, we will see more digitally printed packaging on retail shelves than ever before.

With millennials now considered the most influential generations, the behaviour of brands is changing. Packaging is consistently identified as one of the major influences on everyday purchase decisions and with generations engrossed with anything visual, packaging design characteristically outweighs the practical attributes of a product.

The challenge that is faced by brand owners now is how to leverage digital print to drive profit from innovative marketing campaigns. With customers desire to connect with brands on all levels, brands have to work harder to get their market share by offering consumers a truly special experience with their product.

Personalised Packaging

Personalisation is the latest buzzword and has become a novel way to reach out to the masses. We have seen this from big brands such as Coca-Cola, Nutella and Marmite who have utilised digital print technology to personalise their bottles and jars.

In 2013, Coca-Cola started their infamous ‘Share-A-Coke’ campaign. The campaign saw them print 100,000 of the most popular names on the Coke bottle labels all over the world. This delivered a 6.8% increase in their global Facebook community and their values sales have increased 4.93% year on year since the campaign started.

Personalised packaging has proven popular amongst brand owners. It can give brands more direct contact with customers and strengthens the relationship that they are trying to build. Digital print has enable personalisation on a scale that wouldn’t be possible using the more traditional printing methods.

Interactive Packaging

Packaging has always been interactive. The look, the colour and the shape are just a few elements that subconsciously impact our perception of a brand. As mentioned, the design of the packaging for many is more important than the actual product attributes itself. With this in mind, digital print has allowed brands to explore interactivity with use of electroluminescent inks and conductive inks.

Packaging Oculto Light Up Beer BottleOculto, a lager blended with beer aged on tequila barrel staves recently unveiled two new interactive packaging innovations. These included a first-of-its kind illuminated bottle design that featured smart label technology. The smart label was created using electronic pathways, paper batteries and LED lights that were activated with a pressure switch. The switch was placed where the thumb naturally falls while holding a beer bottle, and once pressed; the LED light began to shine. This technology was a clear demonstration of how packaging and marketing can give customers a full sensory experience.

Brand owners aren’t just concerned with marketing gimmicks though; they are much more concerned with the practicalities interactive packaging can offer. Packaging for prescriptions could soon connect to your phone to give you a reminder when you need to take your next dose. Researchers are also working on an early-warning system that enables packaging to sense changes in the condition of the packaged food. Smart labelling and colour changes would be used to transmit those changes informing the consumer their products are no longer fresh. This development in intelligent packaging could dramatically reduce food waste.

Multi-Use Packaging

Packaging McDonlad's VR Headset

As a nation we have become more conscientious about our waste and the UK now has the fastest growing rates of recycling in the UK. With that in mind, brands are working to transform packaging from otherwise useless receptacles into useful items. Last year saw Ogilvy and Mather Tokyo turn Pizza Hut’s cardboard box into a working film projector. Powered by the user’s smartphone, the box contained a small lens which was inserted into a perforated hole in the side. When the user’s smartphone was placed in the box, the screen was displayed onto the wall.

Brands are also striving to make new technology accessible to all through their packaging. When Google released Cardboard, its paper-and-velcro VR headset, the guys over at McDonald’s Sweden noticed an opportunity. In March of this year, McDonald’s began selling a limited number of Happy Meals in special boxes. With a little construction, these could be transformed into VR headsets. By tearing eyes and nose holes and inserting lenses, kids got free a VR headset. Customers who bought one were then also given an access link to download the Happy Goggles VR game, an animated skiing-race game called ‘Watch Out on the Slopes’. Investing in this new and exciting technology has proven a smart way at making consumers feel involved with a brand.

Retail continues to change at a dramatic pace and the demand for personalised and engaging experiences call for new approaches to packaging. With end users making the move to digital, print is now the major player in bridging the gap between physical products and the digital world.

Written by Liam Beauchamp for Burst Digital – 27/06/2016


Burst Digital

We are constantly pushing the boundaries with print. We also house some of the latest digital print technology that will allow you to produce dynamic and personalised marketing print assets that will open up channels to your customers and products.

 

 

Why Personalised Marketing is Critical to your ROI

When it comes to marketing, a massive 94% of businesses will tell you that personalisation is vital to their strategy. However, only 72% of marketers know how to successfully implement a personalised marketing strategy.
Personalised Direct Mail

In the age of the connected consumer, most marketers focus their personalisation efforts online due to the relative ease associated with it. However, opportunities are being missed by excluding offline personalisation in delivering a multi channel marketing campaign. With the variety of communication and social platforms available, brands have to work harder in getting their message across. Although online personalisation is a cheaper and time saving option, it doesn’t have the same impact as offline marketing.

The importance of personalisation comes from the customers need to be shown that you understand their preferences and their lifestyle. Brands need to be able to talk about individual products and services that may be of interest. When customers like what you have to offer, they are more likely to keep your company on their radars. Relevant and personalised communications across multiple channels can deliver a 20-30% increase in ROI!

How to Add Offline Personalisation into your Multichannel Marketing Campaign

One of the key factors affecting the success of personalisation is the  used to understand your customers behaviours and habits. The more detailed information you hold on your customers, the easier it is to personalise your marketing materials. Collecting data on demographics, preferences, past behaviours and real-time behaviours all help build up a well-rounded picture of the customer as an individual.

Customer data can be gathered through social media profiling tools, customer service interactions, internet searches and transactional data to name but a few. It’s not sufficient enough just having the data though; it’s what you do with it that will impact the success of a campaign. Whether you are sending out personalised marketing by name, location, past transactions, interests or a combination of these, it’s vital to ensure the data you have is correct and up-to-date. There is nothing more frustrating for the customer than receiving personalised marketing with the wrong information. Ensuring your customer data is clean and correct will instil confidence in the customer. It also increases the chances of them responding to your marketing efforts.

The Digital Print Revolution

With the introduction of digital print technologies, the production of relevant and responsive direct mail has now been made easier. The process has become flexible enough that it allows businesses to customise anything from a single line of text to an entirely different piece for each customer or prospect. In a recent survey from the Royal Mail, it was established that it is now 25% less expensive to implement a digitally printed communications than it was 5 years ago.

Personalised campaigns can be rolled out across a number of channels, giving you the opportunity to speak to your customers through their preferred channel. Customers increasingly expect to have a personalised experience when they engage with a brand. The is no secret formula to success with personalised marketing but having a clear understanding of your audience is a great starting point.

Written by Liam Beauchamp for Burst Digital – 25/04/2016


At Burst Digital we believe that combining print media with smart technology creates better campaigns. We house some of the latest digital printing technology that will allow you to produce dynamic, personalised direct mail that will open up channels to your customers and prospects. In short, it can mean more conversions, more enquiries and more sales.
Ready to up your marketing game? Talk to us today!

Data from Smart Focus, “Why True Personalization is Critical to your Business”, 2016
http://www.smartfocus.com/en/system/files/smartfocus_ebook_-_true_personalization.pdf