Coffee Stop demo – Order business printing online

For clients with multiple business locations, a remote sales force or office staff needing access to up to date documents and artwork templates, Burst Digital offers a dynamic solution that allows you to order business printing online through your own secure storefront.

With our online print ordering solution you have the ability to access, create, edit and print your latest marketing materials or documents quickly and efficiently; including everything from Business Cards to Roller Banners, Giant posters to hanging POS displays. It helps maintain brand consistency, prevents costly mistakes, and allows you to order your print materials instantly with a minimal amount of fuss.

So the next time you send 6 emails and spend over 2 hours searching for, updating and ordering a simple set of business cards remember; you could have your own branded storefront with your entire range of marketing material ready and waiting.

Access the demo site here and order business printing online> https://store.burstdigital.co.uk/demo

So what is Coffee Stop?

Coffee Stop is a fictional coffee chain we have developed to show off the benefits and functions of our online print ordering system. The demo site allows you and your colleagues to self-register and fully test the various product configurations and capabilities ahead of implementing within your own business or marketing team.

Individual store managers can log on to one central location where only the correct versions of approved materials can be ordered. This means marketing managers can sleep easy at night safe in the knowledge that their brand is safe and nobody is ordering that business card design from 1997. Store managers are happy that they can easily order items out of hours without the hassles of going back and forth with head office about a simple set of store-cards. Even the accounts team is happy because they receive an itemised list of spending each month against valid purchase order references. Finally, you shouldn’t have any issues with people ordering the wrong item or not including the correct partner logo because you can easily set up approval workflows allowing checks to be made by appointed people before orders are sent for production.

Don’t be fooled by the simplicity of a coffee store using the system, we have customers in both the pharmaceutical and defence industries using this to help their organisations function better.

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Inventory Products

This is the really simple stuff that doesn’t require editing/changing on a regular basis like Headed Paper or Promotional Pens. For these items you simply select the product, quantity and delivery address and we process the order. In order to achieve greater savings we can hold a stock of your items within our secure warehouse and process orders as you need them, when stock falls below a certain level we will produce more for you automatically.

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Editable Products

This is where the real benefits of the system are found. There’s a few ways to handle editable products so we have given an example of each below.

1- Drop down list products

These are products that can be edited with strict limitations set by you to prevent users from ordering the wrong thing. We’ve used the example of a store card which can be ordered by individual store managers. You don’t want them to be able to change the layout, font types, sizes, colours or logo so they are simply able to select their location from a drop down menu which automatically inputs their address and contact details. If a new store is added, or contact details need amending this is done at an admin level making it impossible to order incorrect items.

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2- Form fill products

Using an employee business card as an example, this time the key elements of the design are locked down, but the individual details are inputted in the required columns. This  is great for items that can’t be handled with a simple drop down list but  you still want to keep control of your branding and what elements can be edited.

Currently paying for artwork amends, or employing designers to carry out relatively simple tasks? This feature allows unskilled workers to make simple amendments themselves without having to use costly design software and free’s up your skilled designers to work on more beneficial projects.

As will all products on our web-to-print system, approval processes can be setup so that all designs are checked and approved prior to printing.

Business Card full page

3 – Design online products

Using the systems built-in online editor you can design and layout a vast range of documents without having design software stored locally on your PC; meaning you edit, create and order print runs from anywhere at any time. As with the previous product types you can still lock down settings and image libraries, the real difference is the flexibility that the editor gives you.

For demonstration purposes we’ve used a pull up banner, which would usually require professional design. You can drag and drop pre-approved images, upload your own images and change the text before approving the design for print.

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Once you’ve finished editing your products you simply add them to the basket and place the order. Orders can be purchased by card or using Purchase Orders that are billed to your accounts team, notifications are sent out letting you know the status of the order and confirming once it has been shipped to your chosen destination.

So, now that we’ve covered the various products types below is a sample of products/documents our customers are currently using on the system:

  1. Business Stationery
  2. Personalised Event Invitations
  3. CD Artwork
  4. Name Badges
  5. Tabs & Dividers
  6. Presentation Folders
  7. Printed Envelopes
  8. Posters
  9. Outdoor Banners
  10. Retail POS

Order business printing online – what are the benefits?

With such rich functionality, there are a wealth of benefits that helps organisations streamline processes, reduce costs and step-up employee productivity.

Time Saving  It is estimated that on average, a marketer or creative will spend an hour a day fielding requests or searching for files. This is valuable time that could be spent on the more important business activities that will actually make money.  Additionally, these inefficiencies can be detrimental to time-sensitive projects and deadlines. Order business printing online and you could save time.
Efficiency – Web-to-print software drastically improves efficiency by keeping all valuable media files accessible. Therefore, the routine task of managing large collections of assets is taken care of.  Order business printing online and you could increase efficiency.
Save Money – One of the biggest expenses relating to the production of assets is the use of a graphic designer. Brand Centurion makes it easier to edit pre-approved templates and re-purpose files. This is a much better use of resource then creating an asset from scratch. Additionally, it provides a secure storage system for all assets so organisations don’t waste money repurchasing licensed files.  Order business printing online and you could save money.
Online Accessibility – Brand Centurion is web based which means there is no software to download. This means that the portal can be accessed 24/7, anywhere in the world. All you have to do is upload your pre-approved design templates and brand assets, choose who has access to the portal, and then request print runs whenever you need them.
Reduced Errors – One of the biggest headaches related to marketing and branding is employees not sticking to brand guidelines. With a brand asset management portal, this headache can be alleviated as employees will only be able to work from pre-approved templates.  Order business printing online and you could reduce errors.

Ready to order business printing online?

Email Dan Patience on dan@burstdigital.co.uk or call 01293 660722.

Web-to-Print: The Must-Have for Multi-site Marketers

You may have considered implementing an asset management tool on a number of occasions but not quite got round to it. You always seem find an excuse as to why now is not the right time – i.e. you don’t have the staff to implement the software, you don’t have the budget or maybe you already use Dropbox or other cloud storage tools so you don’t need an asset management tool. With their wealth of benefits though you are potentially missing out on an tool that for many successful marketing departments are indispensable.

There are basic asset management tools will essentially act as centralised repository in which business can efficiently store, organise, access and distribute a large number of marketing assets. Whilst they offer similar benefits to cloud storage, there are a number of asset management tools that can deliver so much more.

When producing large volumes of print marketing content on a regular basis and delivering it to different audiences across different stores,  adopting an asset management tool with web-to-print capabilities offers an array of added benefits.

Brand Uniformity

Your brand is your strongest asset as it represents your company identity and your corporate values so it is vital that this is maintained across all your business locations. Your brand needs to communicate the same message across all channels because a lack of uniformity can weaken your brand. Within large, multi-site organisations, there will be more than one person responsible for branding and if tight controls aren’t in place, branding mistakes will be made. A web-to-print solution improves consistency across all marketing as design elements can be locked down meaning they can’t be changed. This allows you to have tighter control over your marketing assets.

Increased Efficiency

Ordering printed marketing material can be a laborious task. If you have to call multiple vendors, request quotes, design and send files, wait for proofs, make corrections, and wait for your products to arrive all slow down the time to market. This is valuable time that could be spent on more important tasks. A web-to-print solution can eliminate many of these tasks and help avoid costly mistakes. Costs are negotiated ahead of time, approved templates are uploaded onto a web based dashboard so you have instant access, and only agreed elements can be edited prior to printing. The order process can take a matter of minutes – instead of days.

Centralised Purchasing

If you have numerous people ordering printed stationery from numerous vendors, costs can very quickly spiral out of control. It can also become difficult to track what you are spending. With an effective web-to-print solution, you can manage budgets by seeing exactly who is ordering what before approving the order. By using a single vendor, you have tighter controls over your budgets.

Personalised Marketing

A massive 79% of people will act on direct mail if they feel like it is personal to them. Unfortunately though, many marketers are missing opportunities by concentrating their personalised marketing efforts online. With some web-to-print solutions, you can integrate and manage your CRM data to enable personalised marketing.  This means artwork can be pre-populated with personalised information so your direct mail piece makes a greater impact.

Digital Repository

As well as storing print marketing assets, many web-to-print solutions can also be used as a store for digital assets including Facebook banners, email signatures, videos, PDF’s or photography. This makes it incredibly easy to share approved digital assets. This ensures that your teams are using the right version of the right asset ensuring overall brand consistency. And because web-to-print software works away from your internal IT software, you can rest assured that your files are safe.

Cost Saving

One of the biggest costs relating to the production of marketing assets is the use of a graphic designer. From the original designs, to re-edits – the cost can quickly accumulate. Even for the simple task of re-working of business cards can be a huge expense if you have to produce multiple versions for different people. With a web-to-print solution, you can upload pre-approved templates that allow you to customise only the agreed elements. This could include elements such as the name field, telephone number and email address of a business card. With simple drag-and-drop, this removes the need for a designer to artwork these jobs. This means your designers time can be better spent on the more important tasks.

Web Based

As mentioned, web-to-print software works away from your internal IT software. This means there is no software to download and it be accessed 24/7 on any device, anywhere in the world. This also removes the hassle of phone calls and emails to get a print run started – you can do it all from the portal.

Brand Centurion

If web-to-print sounds like something that your organisation could benefit from, Brand Centurion from Burst Digital could be the right solution for you. We can work with you to ensure your branded marketing assets are consistent, accessible and centrally stored so you can access them as soon as you need them.

If you’d like more information about Brand Centurion or a demo, simply call 01293 660722.

Continue Reading: 5 Signs you Need Web-To-Print Software


Written by Liam Beauchamp for Burst Digital – 08/08/2016

Direct Marketing Facts & Statistics, CMO Council, 2015

https://www.cmocouncil.org/facts-stats-categories.php?view=all&category=direct-marketing

Why Personalised Marketing is Critical to your ROI

When it comes to marketing, a massive 94% of businesses will tell you that personalisation is vital to their strategy. However, only 72% of marketers know how to successfully implement a personalised marketing strategy.
Personalised Direct Mail

In the age of the connected consumer, most marketers focus their personalisation efforts online due to the relative ease associated with it. However, opportunities are being missed by excluding offline personalisation in delivering a multi channel marketing campaign. With the variety of communication and social platforms available, brands have to work harder in getting their message across. Although online personalisation is a cheaper and time saving option, it doesn’t have the same impact as offline marketing.

The importance of personalisation comes from the customers need to be shown that you understand their preferences and their lifestyle. Brands need to be able to talk about individual products and services that may be of interest. When customers like what you have to offer, they are more likely to keep your company on their radars. Relevant and personalised communications across multiple channels can deliver a 20-30% increase in ROI!

How to Add Offline Personalisation into your Multichannel Marketing Campaign

One of the key factors affecting the success of personalisation is the  used to understand your customers behaviours and habits. The more detailed information you hold on your customers, the easier it is to personalise your marketing materials. Collecting data on demographics, preferences, past behaviours and real-time behaviours all help build up a well-rounded picture of the customer as an individual.

Customer data can be gathered through social media profiling tools, customer service interactions, internet searches and transactional data to name but a few. It’s not sufficient enough just having the data though; it’s what you do with it that will impact the success of a campaign. Whether you are sending out personalised marketing by name, location, past transactions, interests or a combination of these, it’s vital to ensure the data you have is correct and up-to-date. There is nothing more frustrating for the customer than receiving personalised marketing with the wrong information. Ensuring your customer data is clean and correct will instil confidence in the customer. It also increases the chances of them responding to your marketing efforts.

The Digital Print Revolution

With the introduction of digital print technologies, the production of relevant and responsive direct mail has now been made easier. The process has become flexible enough that it allows businesses to customise anything from a single line of text to an entirely different piece for each customer or prospect. In a recent survey from the Royal Mail, it was established that it is now 25% less expensive to implement a digitally printed communications than it was 5 years ago.

Personalised campaigns can be rolled out across a number of channels, giving you the opportunity to speak to your customers through their preferred channel. Customers increasingly expect to have a personalised experience when they engage with a brand. The is no secret formula to success with personalised marketing but having a clear understanding of your audience is a great starting point.

Written by Liam Beauchamp for Burst Digital – 25/04/2016


At Burst Digital we believe that combining print media with smart technology creates better campaigns. We house some of the latest digital printing technology that will allow you to produce dynamic, personalised direct mail that will open up channels to your customers and prospects. In short, it can mean more conversions, more enquiries and more sales.
Ready to up your marketing game? Talk to us today!

Data from Smart Focus, “Why True Personalization is Critical to your Business”, 2016
http://www.smartfocus.com/en/system/files/smartfocus_ebook_-_true_personalization.pdf